Hi,I'mJakobPrüfer,
DesignEngineer.
Whatbroughtmehere.
My approach
Functionality & Delight
I'm drawn to how people interact with digital systems — specifically, how we can strip away complexity so tools actually help rather than get in the way. I care about refinement, not polish for its own sake - the kind that makes a product truly delightful to use.
My journey
From Behaviour to Build
From my home city of Berlin, I moved to London in 2019. Studying Psychology (BSc) and UX Design (MA) gave me a foundation in how people think before I moved into how things get built. I've since worked in both London-based and remote roles across design and engineering.
Graduated from
London School of Economics
BSc Psychological and Behavioural Science
University of the Arts London
MA User Experience Design
Currently at
Software Engineer
Fluent in
Languages
English, German
Stack
TypeScript, Node.js, React, Next.js, Svelte, Tailwind, HTML, CSS, SQL
Myuniqueperspective.
Integrated Design
Behavioural Science
Decision architecture, habit loops, cognitive bias application
Product Design
Design thinking, user flows, wireframing & prototyping, usability testing
Engineering
Component systems, interaction and motion, loading & caching optimization
Recentprojects.
LEGO® Brick Take Back
Glace
EarthAI Hackathon
Urban Birdsong
Behavioural Design Case
Behavioural Design Case
LEGO® Brick Take Back
Glace
Urban Birdsong